The sales rep was well meaning, but obviously knew nothing about the martial arts business.
I was placing and order for my first ad in the yellow pages when he asked me what I’m sure he thought was a casual conversation booster. “So what are your plans?” he asked. “Open up a school, hire a couple of teachers, then expand and open up a couple more schools?”
Yeah, right. It’s all just that easy.
Ev (more…)